The Reno Arch is an iconic landmark along Virginia Street in Reno, Nevada and is as iconic as the “Welcome to Las Vegas’ sign of its big brother up the road. The original arch dates back to 1927 when it was built to celebrate the copletion of the Lincon and Victory Highways. The slogan “the Biggest Little City in the World” was actually a slogan from a winning competition and it was put on the arch in 1929. After some complaining the slogan was later removed but more complaining saw it return. There have been quiet a few versions of it over the years and the one standing today dates back to 1987. The sign has had a few facelifts since then including new LED bulbs and is still one of the most photographed icons in Reno.
