Way back in 1853 a Bavarian immigrant called Levi Strauss and his tailor Jacob Davis designed his first pair of riveted blue jeans. Little did they know they were making what would become the most recognisable and one of the most loved clothing brands of all time. Today Levis is sold in over 160 countries and are the no 1 brand for jeans and casual pants, and the company is still privately owned by descendants of Levi Strauss. On Battery Street, San Francisco, the home of Levis is the Levi Strauss visitors center. The complex has six pavilions each showing a different aspect of the companies business. The display was opened to celebrate the company’s 150 anniversary and has proved very popular. The centre houses many historic jeans including many very rare and historic examples. There is heaps of advertising material including print, film and video from the 150 plus years of trading and a great insight into how jeans are made. The best thing about this centre is its free.
For more information: http://www.levistrauss.com/
